So in my last post I was getting all high and mighty about how I love exploring old historical stuff but now I’m gonna be all contrary and tell you that one of my favorite things about Seoul is their weird, eclectic collection of stores masquerading as modern art installations.
One of the best areas for these quirky (and pricey) boutiques is Sinsa-dong, home of the famed Garosu-gil which is a tree-lined street full of designer $$$$ stores and fancy cafes. So like, Henry’s hell.
This is also near Gangnam, which is the majorly high-class part of Seoul, the subject of Psy’s hit crossover pop song “Gangnam Style,” and Plastic Surgery Town. Basically, we knew we were in Sinsa-dong when we got off the subway and were assayed by giant plastic surgery ads all over the station. People take “medical vacations” to Seoul, specifically to get plastic surgery and the whole time we were there, I kept examining my aging face in the mirror and musing, “Maybe I should get some work down while we’re here” and Henry’s frown (and eyeball dollar signs) pushed me onto my ass.
…which COULD ALSO USE SOME WORK.
You can maybe see why this isn’t Mr. Plain Wal-Mart T-Shirt’s ideal spot to spend a Saturday.
Or any day.
But you really can’t go to Seoul without experiencing this area…and nearly get run over by BMWs and Porches with tinted windows along the narrow side streets. (Henry’s like, “Yeah you can.”) And I was insistent that we make it out there because the Garosu-girl Gentle Monster was currently running a pop-up cafe in collaboration with Fendi! I saw pictures on Instagram and was naturally hypnotized by the aesthetics.
Something that Henry is immune to.
On the walk there, we passed this totally cool Baskin Robbins which really rubbed the salt in the wound of the recent horrible experience I had in an AMERICAN Baskin Robbins.
Ice cream ATM, you guys. I’m looking into having one of these installed in our office at the Law Firm.
No, we didn’t get anything! We knew that we were going to be scarfing down 1000s of calories at the Gentle Monster cafe in a few minutes, so we abstained from acting like stereotypical ‘mericans just let loose in the cookie aisle of Walmart.
Even the classy Sinsa area of Seoul has these stupid claw machine arcades, ughhh. I hate them because they put Chooch in such a shitty mood! And just as expected, he was a little jerk for about an hour after not winning anything. I fear that this is the gateway to the gambling and I’m so nervous for his future.
Luckily, Gentle Monster was right around the corner and we arrived just as the cafe was opening. There was already a small group of people waiting, and I was glad that we got there early because I have heard that some of the items sell out quickly and it often is too crowded to even get a seat.
I really didn’t want to sit outside and eat melty desserts, thanks.
Chooch got the first Fendi popsicle of the day! Hilariously, this is the only Fendi we can comfortably afford, so hopefully Chooch savored every last lick.
(He certainly didn’t let the rest of us taste it.)
His super-verbose review was that it was “good.”
The dessert display inside was gorgeous, and also kind of like a game of “which one is edible?”
We chose the set of three banana which were surprisingly soft – we were all expecting more of a hardened candy-coating, or maybe something akin to fondant, but it was a soft icing-like consistency and each was filled with a different type of mousse. They were extremely decadent and fulfilling. I wish I could have them with coffee everyday.
The moss-looking tree stump was actually a pistachio cake topped with an almond cookie and it was also WORTH IT. And we all fought over the last bits like starving birds who found a tin of severed toes in a junkyard during the apocalypse.
We got to sit in the best room of the cafe since we got there early!
Chooch was pissed because we didn’t let him have the entire cookie off the cake and I pointed out that he had just had a popsicle so then I was accused of fat-shaming him and that really set the tone but deep down I knew he was still surly about that fucking claw machine. But then he was happy because he took this tilted picture of me and I actually liked it and I am super hard to please with pictures.
My iced Americano didn’t taste any better in a cup with Fendi scrawled across it but it was still refreshing.
The main Gentle Monster showroom across the street didn’t open until noon so we went shopping at Aland. I LOVE Aland. They sell CosRX products there and I really like CosRX facial cleansers so I got one of those and also discovered the Korean clothing line Dear Stalker which I fell in love with immediately and bought one shirt even though I wanted them all.
Chooch was being a pissy brat and actually disappeared to be alone with his brooding sulkiness but then we found him (it was one of those, “Oh shit, does anyone know where Chooch is?” moments) and showed him the Wiggle Wiggle section–Wiggle Wiggle is another Korean brand and they have some of the best phone cases. One of my most recent phone cases is actually from Wiggle Wiggle, so Chooch was like, “OH GREAT MOM IS PROBABLY GOING TO GET ANOTHER PHONE CASE BECAUSE EVERYTHING IS ALWAYS FOR HER” and yeah he’s right because this was MY BIRTHDAY TRIP but anyway, I was nice and said that he could get a phone case and he was excited because they had a Corgi one so he got to add another thing to his Corgi collection that has everything but a real Corgi in it.
Admiring his new case while adjusting his attitude.
Henry’s lucky that he was off “looking for a garbage can” while also conveniently being the keeper of all of the money, because I would have thrown down some major ₩₩₩₩₩₩ at Stretch Angels. Their bags are so appealing to me! And their store gave me MUCH interior decorating inspo.
Henry really missed out on this one, that’s for sure.
But no worries, because Gentle Monster was open and ready to accept Henry’s sneers and grimaces!
I kept trying to get Henry to buy new frames but he was all, “THEN I WILL HAVE TO PAY A LOT OF MONEY FOR LENSES” and I was like, “Yes, but you will have GENTLE MONSTER frames, so…”
I thought for a second that I almost had him swayed when we found some cool black frames, but then he backed out.
And Chooch was mad because still, a year later, we wouldn’t buy him a pair of sunglasses.
One of the salespeople saw him trying to figure out how to put on this one pair, which is always a questionable thing when you have to figure out how to put on a pair of sunglasses, so she came over and happily demonstrated for him. Then she was like, “Here, you try” and this is why I love Gentle Monster – for as artsy and peacocky as their glasses are, the people who work there (and we have been to like 5 of them) are so kind and helpful! They don’t breathe down your back, they don’t try to upsell, they don’t tell you not to touch or take pictures—they encourage it! It’s just as much of a multi-media, hands-on art experience as it is a shopping trip.
This video was actually from our last day in Seoul, when we went to the Gentle Monster in Hongdae and Chooch was like, “Whoa, look at me, knowing how to open these complicated shades.”
Next up was Dr. Jart, a Korean skincare brand that also makes browsing an interactive, stimulating experience.
The outside was themed like an olympic swimming pool, complete with misters which didn’t really help on this sweltering 90 degree day, but thanks for trying, Dr. Jart!
The upper level was themed after Henry’s place of employment. Just kidding, but he does work in the warehouse of a beverage company so this definitely made him feel like home, I think. Complimentary water bottles of varying temperatures were offered and there was a young couple chilling off to the side, on a seat made of water pallets. So strange, yet cool and I wasn’t exactly sure why I was excited about this other than the fact than I was in Korea and everything there makes me happy, even a room decorated with hundreds of water bottles.
Behind those curtains were several sinks where you could wash your hands using this lovely citrus hand wash, which Chooch and I immediately imprinted on. Henry was like, “Oh for god’s sake, fine” and washed his hands too and agreed that it was a very nice cleansing experience and I’ll tell you what, Dr. Jart — great fucking marketing. Because even though we had already perused the actual shop portion of the three-level experience, we marched our asses right back down the steps and bought some of that citrus shit. We actually opted for the hand cream and Chooch also got a lip treatment because he always gets chapped lips in the winter, so…way to think ahead. And the salesgirl threw in a TON of samples for me too and I was stoked because one of the samples was the BB cream, which I love.
Also, props to Dr. Jart for being one of the only skin care shops where you can shop peacefully without a shadow. Sometimes I will leave a shop even though I originally planned on buying something, because the salespeople make me feel so pressured and self-conscious! The two people working at Dr. Jart that day just stayed behind the counter, but they did smile and say hello, so it wasn’t like a frigid, uncomfortable experience. It’s all about balance, salespeople!
This concludes the shopping portion of our Saturday in Sinsa. Next up: SMTown and Plant!